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A customer has just finished relating the negative experience they had with your product. What now? Do you react defensively—or thank them for their candor? Either way, what do you say?

In this course, you’ll learn why customer feedback is important and how to solicit it effectively. Then, you’ll explore ways to respond to positive, neutral, and negative feedback so that you can use the information you get to make changes for the better.

This course is addressed to all industry professionals.

Course Learning Outcomes

By the end of the course, learners will be able to demonstrate their knowledge of the different generations by:

    1. Outlining the different generations including Millennials, Gen X, Baby Boomers and Traditionalists;
    2. Understanding the defining events that each generation faced and how that affects their viewpoints;
    3. Identify and understand your personal values and how they interact with ethical standards.


Accreditation:  2 Hours
ON/MB: Accreditation: Personal Development
SK: All classes other than Life / General
AB: General and Adjusters