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Recent studies report that over 70% of Canadians—and billions of people worldwide—actively use social media. Popular platforms like Facebook, YouTube, Instagram, Twitter, Pinterest, and LinkedIn have transformed how brands interact with their audience. Understanding the landscape and how to thrive in it is no longer optional for businesses—it’s a necessary part of doing business in the digital age. This course can help.

This is the first in a two-part series. In part one, you’ll review social media marketing terms, tools, and other basics. In the second part of the course, we take you deeper into strategy, engagement, and metrics to measure your success.

With billions of people worldwide using social media, businesses can’t afford a relaxed approach to engaging their audience online. In this second course of a two-part series, learn to take social media marketing to the next level.

This course is addressed to all industry professionals.

Accreditation:  2 Hours
ON/MB: Accreditation: Personal Development
SK: All classes other than Life / General